As a father of two small children during COVID, I can't begin to thank fnnch enough for his Honey Bear Hunt project: https://upmag.com/honey-bear-fnnch/
Hundreds (if not thousands) of honey bears were posted in windows around SF. It was one of those things that happens in SF every now and then, a mix of whimsy and hustle and unexpected joy. We couldn't take our kids to school, we couldn't take them to the park. Instead, we would drive them around town and have them point out all the honey bears they saw. "Honey bear! Another one!"
Variants of this were in NL as well, but it was just stuffed animals (I believe in support of health care workers); people went out for walks to go and spot them.
I wish stuff like that would happen again, it was an interesting time where people actually stayed home and explored their environments, their home and themselves a lot. Before that (or at the same time?) it was AR games like Pokemon Go. I'm out of touch with what's happening now, it just feels like people have reverted or gone into a new normal. Or maybe that's just me.