alt Hacker NewsFunny how a single superbowl ad from Ring themselves was able to do in one weekend what a thousand and one anti Ring bloggers were unable to do for the past 10 years straight. This commercial and the response will probably be studied in marketing classes.
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Am I missing something? I thought it was not the ad itself, but rather the combination with the reporting on that Guthrie abduction, which claimed that although there was no subscription to the recording service, the video data was still recovered, i.e., recorded and sent to Google servers.
Regardless of how you see it, although the ad was a kind of manipulative reframing of surveillance infrastructure by using pets as means of psychological manipulation, the Super Bowl ad seems to have just been an unfortunate (or fortunately) timed ad that caused people to glimpse through the cracks in the control matrix being constructed around them.
I don’t think it will really make a difference though. It’s like wildebeest watching their compatriot snatched underwater by a crocodile, to only momentarily pause before venturing right into the same river.
It is very simple, most regular people don't read random blogs, however they do watch Superbowl.
This is to be studied by geeks, how to approach non-technical audiences.
Now you know why Superbowl ads cost millions and bloggers are just bloggers
I think most people were unaware or only very vaguely aware that your Ring camera would do anything but show you who's at the door.
sadly where I live (not the US) most people using ring are the kind of older people which through non stop propaganda about how "dangerous it is" don't have any mind left to consider iff maybe that camera is as dangerous just in a different way
now that also brings us to the good news, which is a lot of people really don't like any form of internet connected cameras and the culture related to surveillance to it is very different here.
That one image of all the camera's apparently remotely controlled to scan the entire neighbourhood is something it's difficult to unsee.
The implication is obvious, the feel is inhuman.
The power of a few seconds of video is why TikTok had to be brought under control ( and sadly not just because of worrying about what others might do, but to specifically censor and promote specific messages ).
The issue really isn't about whether your neighbourhood has camera's, the question is who is in control.