alt Hacker NewsHere's how this law is actually going to work.
Instead of destroying the unsold clothes in Europe, manufacturers are going to sell them to "resale" companies in countries with little respect for the rule of law, mostly in Africa or Asia. Those companies will then destroy those clothes, reporting them as sold to consumers.
So instead of destroying those clothes in Europe, we'll just add an unnecessary shipping step to the process, producing tons of unnecessary CO2.
The disclosure paperwork and the s/contracts/bribes/ needed to do this will also serve as a nice deterrent for anybody trying to compete with H&M.
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> Those companies will then destroy those clothes, reporting them as sold to consumers.
This isn’t going to happen. But if it did, they would 100% sell them in local markets, not destroy them.
> manufacturers are going to sell them to "resale" companies in countries with little respect for the rule of law, mostly in Africa or Asia. Those companies will then destroy those clothes, reporting them as sold to consumers.
Why wouldn’t they just turn around and resell the clothes?
Surely these companies aren’t paying H&M for the privilege of destroying their surplus clothes, so by reselling them they’ll be getting paid to take the clothes and paid again when they resell them. Why would they ever destroy them?
Which is why this scenario won’t ever happen.
What is going to happen is that what is left of European manufacturers in the sector are going to move production and warehouses abroad, and from there they will move to EU only about what they need. They will continue to operate as they used to, the only difference being less business (and less jobs) being done in EU.
Why wouldn’t these non-EU then just sell the goods in those countries? It would mean they turn a cost (destroying) into revenue (sales).
It’s not like there isn’t already a massive industry selling counterfeit goods. So in your hypothetical scenario, if those companies are already shady then I could easily see them selling those surplus stock in the same shady markets.
I live in a poor country. People here buy "American clothes" which importers get inside "pacas" (random bundles). Those clothes come USED from rich countries.
My assumption is these clothes are dumped to someone to get rid of them, and then that person bundles them and ships them to poor countries. Once here, someone buys the bundles, sort the content according to their expected retail price and sells them to resellers.
There is junk that can't be sold and is destroyed. Except in some cases, like in Chile, where they are just dumping the used junk "intact" in the desert.
Prohibiting destroying new clothes is a net positive. There is market for clothes in poor countries, but it is already being exploited. Some clothes will always be dumped in poor countries, but not all of it can be resold. The manufacturers will make less clothes, there is no way around it.
I thought you were going to go somewhere else with that. With excess clothing they'll unload it in Africa and Asia for cheap, weakening local clothes manufacturers. A bit of what happened with Tom's Shoes
Australia currently bans the sale of "recycling" plastic and e-waste to certain countries in South East Asia because of this problem (dumping to companies that have no qualms about throwing the waste into waterways etc)
The waste is still making its way to those countries, and the way that we know is that NGOs are tracking it[0]
I suspect that clothing will get similar treatment - initial illegal dumping as you predict, followed by determined NGOs holding the supply chain to account.
[0] https://www.abc.net.au/news/2026-01-30/gps-in-e-waste-from-a...
I feel like you accidentally flipped a minus sign in your equations and then doubled down on your conclusions. Who would pay you to take something away and destroy it for you?
It's fine to come up with creative solutions using an LLM, but you have to apply some critical thing before throwing your weight behind the conclusions!
Regardless of whether they respect the law, why would a business pay for goods just to destroy them? How does that make money?
And if they're NOT destroying the goods but are instead using them, then the law is doing exactly what it is intended to.
>Those companies will then destroy those clothes, reporting them as sold to consumers.
Until one of them gets the bright idea to resell the clothes, which should take all of 30 seconds.
Your theory presumes the existence of a sketchy african company which will nonetheless remain scrupulously honest.
This is a fantasy.
No one is going to pay you to take your waste away and dispose of it. You would have to pay them.
So now there's a strong financial incentive to a) not over produce, b) sell the clothes - even if it means selling them for next to nothing.