alt Hacker News>> The number of overlapping iPad models and variants, for example, is getting kind of crazy these days.
One of the first things Steve Jobs immediately did after returning to Apple in 1997 was to kill most of Apple's product line-up, which had exploded in his absence.
Too bad he's not around to save them from the same over-segmentation anymore.
Replies
I'd reference all the iPod models Steve oversaw the introduction of (iPod, iPod Nano, iPod shuffle, iPod Mini, iPod Classic, iPod Touch)
The goal is different. Jobs wanted to make the product spread simple to understand.
Apple's current method is a pricing ladder, make it simple to spend $200+ more than you planned.
MacBook Neo, $599. Great but maybe I want Touch ID & more storage, ok $699. Well at this point now it's "only" $300 to get the air which is much better. Well, now that you're already spending $1000, might as well just do the extra $500 and get the pro..."
Every product lineup is designed that way. It gets you thinking "eh, what's an extra $200" and slowly moves you up until you land at the highest tier.
Now that everything is using the same silicon, it costs Apple very little to maintain all these variants (that are mostly binning), so there's little reason not to.
I think It makes sense for iPad line up to be this way. Very clear feature segmentation that make sense. Most is directly result of underlying hardware. For consumer it's also very easy:
- decide on size
- go from your budget
- if still too many SKUs go by features
What features? Thunderbolt, Screen, Apple Pencil, Face ID
Alternatively if you know what features you want, start with that.
If you're struggling to choose which iPad you need then you might want an iPad for the sake of having an iPad (in which case get Air).