alt Hacker NewsThe goal is different. Jobs wanted to make the product spread simple to understand.
Apple's current method is a pricing ladder, make it simple to spend $200+ more than you planned.
MacBook Neo, $599. Great but maybe I want Touch ID & more storage, ok $699. Well at this point now it's "only" $300 to get the air which is much better. Well, now that you're already spending $1000, might as well just do the extra $500 and get the pro..."
Every product lineup is designed that way. It gets you thinking "eh, what's an extra $200" and slowly moves you up until you land at the highest tier.
Now that everything is using the same silicon, it costs Apple very little to maintain all these variants (that are mostly binning), so there's little reason not to.
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Those kind of pricing ladders are "fine" because at no point do you have to really make a decision. The problem is when it splits and you have a tree where what branch you go down precludes you from options on the other branch you might want.
> MacBook Neo, $599. Great but maybe I want Touch ID & more storage, ok $699. Well at this point now it's "only" $300 to get the air which is much better.
Yes
>Well, now that you're already spending $1000, might as well just do the extra $500 and get the pro..."
Disagree. The Air offers additional utility and longevity for the price, the Pro offers nothing that 90% of people will ever perceive.
I know a ton of people for whom the $500 would be nothing, but still get an Air rather than a Pro. Obviously, that’s not great data, but I feel like the jump from Air to Pro just doesn’t happen or won’t happen compared to jumps from Neo to Air.
You keep saying $200 extra - I don’t think you know what that means.
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> Now that everything is using the same silicon, it costs Apple very little to maintain all these variants (that are mostly binning), so there's little reason not to.
Don't underestimate how much of a bitch it is to maintain all the separate SKUs. This isn't the old CTO days where you had: 1 chassis, N mainboards for different CPU/GPU combinations, a bunch of SODIMM's of varying capacities, and a couple of different fixed storage drives to toss in.
When any given MBP has 2 CPU/GPU options, multiple memory options, and multiple storage options, with everything being soldered to the board? Honestly, the Neo is the one product in their portable lineup that doesn't cause a massive headache for logistics.
But...even then, Tim Cook is CEO still, and he is a supply chain guy, so you better believe this is top of his list when it comes to their product lineup. You don't increase operational complexity for no reason, because that is where the cost for every product lies for them, it's not just dealing with silicon binning.