> not that long ago, many still saw the "metaverse" vision as inevitable; a clear trajectory for the future of the internet.
> And the failure isn't Zuckerberg's alone. Microsoft, Apple, and a good many others all crashed into the same wall.
This is revisionary. Mark Zuckerberg's Meta was the only company to go all-in on the "metaverse". Microsoft has barely even dabbled in an adjacent area with the Hololens.
Apple has essentially zero exposure to anything like the "metaverse". Apple's Spatial Computing and its use of Personas and SharePlay is not like the "metaverse", despite the comparison between Meta's and Apple's efforts being perhaps inevitable.
The metaverse, as Meta pursued it, was a social media virtual reality space, and only one of the three companies you mention touted and offered a product for users in this space.
Everything Meta did to make it a "platform" just contributed to making it worse than VRchat, a product by a company many many times smaller. It felt very designed with a "look at what we can do for Meta" and not "why would consumers use this over alternatives?" which always felt doomed from the start.
> Microsoft has barely even dabbled in an adjacent area with the Hololens.
Well, I think of that more being due to their mismanagement with the whole WMR ecosystem. "Sterile corporate VR meeting rooms" sounds like exactly something that would have been from Microsoft rather than Facebook, but they tried too hard in some aspects (a half dozen companies making nearly-identical-but-not-really headsets! support built into the OS so deep that to remove it they had to brick everyone's headsets!) and not at all in others.
> Microsoft has barely even dabbled in an adjacent area with the Hololens.
This is revisionist, Microsoft has been tilting at the same windmill for a long time too.
They even created and subsequently removed their own native platform for Windows, used by many hardware vendors, whose products were bricked by the Windows update that removed the feature.
I am not sure we can say `all-in` when a more or less complete write down leaves them in the top 10 largest companies.
I think that Kinect and Hololens, or Magic Leap, or the VisioPro and the numerous other attempts are not simply adjacent, they are parts of the same ontology.
The goal is to replace displays and interactions by something new, more immersive, spatial and relying on movements rather than mechanical buttons.
And in my opinion they all failed for the same reasons, and it is on the input side.
The idea of a metaverse as a new internet was a way to capture was was seen an an inevitable evolution, but in the grand scheme of things, this is almost anecdotal.