Apple and Google are facilitating the data sales
Specifically, these big companies revenue share with app companies who in turn increase monetization via selling your private information, esp via free apps. In exchange for Apple etc super high app store rake percentage fees, they claim to run security vetting programs and ToS that vet who they do business with and tell users & courts that things are safe, even when they know they're not.
It's not rocket science for phone OS's to figure out who these companies are and, as iOS / android os users already get tracked by apple/google/etc, triangulate to which apps are participating
If I have a free app that hits location services on the device and I sell this data, how does Apple and Google make money from me?
Apple doesn't even allow apps to know whose device they are running on without the user's explicit opt-in permission.
Just as importantly, apps aren't allowed to remove functionality if the user says no.
You need additional permissions to do things like access location data or scan local networks for device fingerprinting.
Not Experian, TransUnion, and Equifax?
Or for location, the cellular providers?
I'm game for throwing rocks at Apple and Google, but I don't get this one.
> consumer apps embed ad SDKs → those SDKs feed location signals into RTB ad exchanges → surveillance-oriented firms sit in the RTB pipeline and harvest bid request data even without winning auctions
Would you ban ad supported apps? Assuming the comment you're responding to is realistic, I'm not sure how the OS is to blame.