alt Hacker NewsSpeaking from experience, I had Netflix for years without thinking about it, starting at $8/month. At that price I didn't care if I watched it or not. Then it went to $10, $12, etc. Once it got to $15-16 (I forget), I cancelled it.
I now sign up for 1-2 months a year to catch up on shows I like and just rotate which streaming services I have. Yes, this is anecdotal.
It's hard to find data on how common rotating streaming services is. I would guess not common. I found this from 2021 showing the number of streaming services the average US household has [1]. It's worth noting that this was based on lockdown-era data.
The number if still quite high. I still have 3-4 mainly because my ISP gives me 1 and Amazon Prime bundles it. Were it not for those, I'd probably stick with 2. This is imperfect data because is it the same 4 or are some or all of these rotated? We just don't know.
Most of the data around this is how streaming is cannibalizing satellite and cable. But at this rate Netflix will cost $30+ in 10-15 years. Will it still have growing revenue and the same subscriber numbers? There is price elasticity here.
[1]: https://www.thewrap.com/u-s-households-with-4-streaming-serv...
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I think this is a lot more common and I suspect people decide to do monthly and that they'll cancel after catching up on shows ... and then they don't cancel. So I'm sure the streaming services don't care that people do this because they might come out ahead anyways.
This makes sense to me as a strategy for most users.
I cancelled a year or two ago, but not for the price changes alone. I didn't like the new interface much, and I found myself endlessly scrolling through the same things looking for stuff to watch.
I'm not sure if Netflix vastly removed most of its content, or they just made discoverability a nightmare, but it felt often like I 'ran out of stuff to watch.'
It's hard to justify 20 something a month for what is essentially a few 6 episode shows that will last one season, and maybe 4 or 5 passable movies in a year. It seems rather silly to me to pay for that all year.