We liked that there was a strong female lead that wasn't pathetic, I haven't played any of the reboots but from what I've heard maybe they changed that?
The reboots are very much about growth -- she starts off as a scared teenager but grows into an unstoppable killing machine by the end. I could see them being less appealing to women though just because of the intense amount of violence in those games (as compared to the original ones)
It's perplexing that strong female leads often end up just being more masculine.
Perfect Dark N64 commercial: https://www.youtube.com/watch?v=jAo7Vt4X_Ys
I kinda remember a female friend ranting the 2013 game a long time ago, that the first half hour of it is essentially a non-interactive movie, in which Lara spends most of her time grunting and screaming while she gets banged up and falls off from ledges.
Watching the playthrough on youtube its not an unfair assessment:
https://www.youtube.com/watch?v=ZcsVU70dI3s