I suspect we'll address this by just going back to older ranking algorithms for search. We'll go back to the primary signal of good content being links from trusted sources.
People gaming the content based algorithms will eventually cause their own downfall.
This has been the status quo for more than a decade.
In the past SEO blogspam was done by cheap freelancers, and there were several agencies selling the service.
Experts identify blogspam quite easily, but laypeople eat it up and use as reference in conversations and to make decisions.
Google has known about it, has been in contact with such agencies and companies, and has been refusing to do anything about it for the longest time.
I don't have a ton of hope just yet because I think it's still an incentives problem rather than a technical one.
I got tired of the increasing AI slop in my YouTube Music feed and switched to Deezer a few months ago. Since then, not a single AI artist I've been able to spot. If a relatively marginal player like that can manage it, why can't Spotify or YTM? My suspicion is simply that Deezer actually actually tries.
It's the same problem with Google and search. Kagi and others have demonstrated that you can produce better results with an infinitesimal fraction of the budget, and Google is still plenty competent where they care to be. This won't start to get fixed until they see a financial incentive to do so.
> I suspect we'll address this
Who is "we"? Definitely not Google or any other major tech company, they're all actively encouraging this.
> trusted sources.
What trusted sources are there that haven't yet been taken over by AI?
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Ironically this post is doing wonders for its page rank, as people are linking to it in the comments