alt Hacker NewsPretty much it. That said, they did try to appease the markets by announcing 'Apple Intelligence' so they didn't appear to be behind everyone.
They did do the smart thing of not throwing too much capital behind it. Once the hype crumbles, they will be able to do something amazing with this tech. That will be a few years off but probably worth the wait.
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Apple's Neural Engine and the CoreML framework to leverage it are almost a decade old now.
Apple Intelligence was a rebrand, and Apple has made some unique decisions rolling it out.
For instance, the new chatbot version of Siri's hallucinations were seen as unacceptable, so its release was delayed.
Is a chatbot that provides false information regularly really an advancement?
Apple chose not to do photorealistic generative images, so they can't be used for deepfakes.
Apple chose not to add a feature to write text for you, just one to clean up what you write, because they don't want to help kids in school cheat.
Yeah exactly the Apple Intelligence thing was pure BS to shut people up who kept saying apple was going to get disrupted by missing out.
Apple seems to follow the values that Steve laid out. Tim isn’t a visionary but he seems to follow the principles associated with being disciplined with cash quite well. They haven’t done any stupid acquisitions either. Quite the contrast with OAI.
For consumers AI has anti hype right now. It's off-putting to see consumer products slapped with a hundred AI labels. I see people talk about how you can turn off all of Apple Intelligence with one toggle rather than hundreds on Samsung.
Firefox is also marketing how easy it is to disable AI.