part of the problem is that most people don't own a pc or personal laptop - they use their phone and apps. None of my friends (35 years +) use laptops other than for work and openly say how much they have regressed technically. Some of these guys grew up with the internet in the early 00's and would be setting up switches for lan partys, using torrents and usenxt, limewire etc. These days they can barely open up microsoft word - but on instagram/twitter they're all over it. Sad really. I would always reach for my laptop first before my phone and I tend to very rarely visit social media sites (other than reddit) on laptop/desktop. I use glance - https://github.com/glanceapp/glance to parse my rss feeds - it's pretty good.
I always find it strange when people refer to twitter and YouTube etc as apps rather than websites.
Yeah, I don't think the true scale of the "war on general computation" is apparent for many technical people: It's good to think about alternative distribution models for the internet, better use of protocols, etc - but a large and growing number of users literally don't have (administrative) control over their client devices anymore.
The "cognitive control" of tech companies is underpinned by a much more concrete technical control of the devices.