The web as we know it is over.
Websites will die on the vine if LLMs intermediate all the content.
The "website" of the future will be an API optimized for LLM crawlers, serving plain-text content that no end-user will ever view directly. The SEO game will change to LLMAO.
> Websites will die on the vine if LLMs intermediate all the content.
The current zeitgeist of them will, but I think not all.
My first website (GeoCities) was either before Google existed or very close to it. Connected to people via WebRings and directory listings. More recently, RSS feeds.
That sounds like absolute hell
Here is what I think the future web may look like:
1) Sites will have mcp / APIs for LLMs. So that when I ask my AI Agent du jour. It can call any of the sites where I have subscriptions for information.
2) Sites that are passion projects will be harvested by our LLM overlords.
3) Sites that people don't type into their web browser and need ad revenue will die.
4) SEO will finally die.Or more likely move towards substack or newsletters where the pitch is - Don’t let the LLM chose the output for you, go directly to our Substack/newsletter instead.
This will happen especially with things like conspiracy theories because the choice might be to pollute the output or share the general consensus. Like searches for Apollo landing conspiracy theories can either chose to present “alternate facts” so that people can “do their own research” and conclude it is fake or LLM auto corrects to “Apollo landing happened”.
Alternatively, we can collectively "fight back" by not using Google and teaching others around us to do so as well. There are plenty of decent [1] and great (better) alternatives, where you're not the product [2]!
[1]: https://alternativeto.net/software/google-search/?license=fr...
[2]: https://alternativeto.net/software/google-search/?license=co...