alt Hacker NewsFerrari shares fall after launch of first EV as Jony Ive design proves divisive
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I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
There is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce.
Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever"
The front looks very not Ferrari.
The main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.
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What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository.
Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.