Hyundai received 61 cents per vehicle from Verisk. Honda received 26 cents. California's $12.75M fine against GM, the largest CCPA penalty ever, is less than the $20M GM made from selling the data.
Your comparing apples and oranges, the sales figures are national, whilst the fines covered California alone.
There’s state litigation in Texas and Arkansas at least and a national lawsuit
https://iapp.org/news/a/california-authorities-announce-larg...
GM didn't sell anywhere close to half of those cars in California
It's also surprising how little money is being made. If I was buying a new car and there was an option where I could pay 61 cents for the privacy respecting version, it would be a no brainer.