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therobots927yesterday at 11:22 PM2 repliesview on HN

I don’t know how $5B+ in marketing for OpenAI is actually possible.

To put it in perspective, that’s about the combined campaign budget of the Trump and Harris campaigns.

I would expect to be seeing a lot more openAI ads than I’m seeing right now. And they would be everywhere.


Replies

cmiles8today at 12:45 AM

“Marketing” typically includes all the people in solutions architecture, developer advocacy, compute credits, and many other things. It’s a ton more than just advertising spend, which is often a minority of what appears on that line item. Given that it’s very plausible those sort of sums are realistic.

surgical_fireyesterday at 11:58 PM

My charitable guess is that they lump the compute expense for free users as "Marketing".

My less than charitable guess is that the leaked financials is a piece of fiction intended to make inference not look unprofitable.

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