As much as I don't want jobs taken away by AI, a creative person with a vision that would usually required $1 million budget, could create such a video using AI by being very specific in what they require which would not be a " grey goo of the average of every concept "
eg. "scene 32, same 2 characters from the previous scene, now dressed in the garb of Egyption middle kingdom high priests, though with cat faces, dancing on the back of an elephant that is running fast with blurred feet on the surface of a river with licks of water that burst from the water in time with the music that I gave you before, length of song for this clip 2:21 to 2:31"
Your mind is your limit. AI is a tool. If you tell it "create me a music video for this song set in egypt" then it may turn out AI sloppy.
I find video models very hard to steer. They can output amazing "shiny" things quickly, but if you want something very specific, you may need to spend days on it. It is not like sitting down with an artist and seeing how they make the exact changes you need in real time while also ensuring artistic cohesion.
AI is obviously very useful, but perhaps not in the way people think. Two aspects I would like to see improved are instruction following and providing relevant feedback.
The prompts would more be like: "The dancing and lip movement is still wildly out of time with the music"... "Ok now the dancing is even more out of sync with the beat"
Sure, but it appears as if the LLM just doesn't understand dancing and rhythm. I don't know why, but an old music video by the band Jungle came to mind -- just a kid dancing, and while it definitely cost more than $100 I'm sure, it couldn't have been all that expensive: https://www.youtube.com/watch?v=9JkDzNOgO3U
Edit: oh I remembered another, The Blaze said their first music video cost them $100 to make: https://www.youtube.com/watch?v=UivZrL2znh0 and their follow up didn't cost a whole lot more they've also been on record saying: https://www.youtube.com/watch?v=54fea7wuV6s
There was an interesting recent 99% invisible episode about the creation of videos for Karaoke in the 90s, which talked about videos created on very low budgets for songs with tight constraints. Even adjusting for inflation, their budgets would be well below a million dollars by today’s standards (and some costs would likely be lower thanks to digital video removing the cost of purchasing and processing film stock and making editing cheaper).
I would really love to see examples of creatives using modern AI/LLMs to make quality art, and it feels like this should be happening, but I can't think of any examples yet. Maybe there's so much low-effort slop that the good works are lost in the noise. Or maybe most artists don't use AI on principle.
I would love to see examples if anyone has any. I saw a few things on r/AIVideos that I sort of liked, but I wouldn't go as far as to call them quality art.
A lot of iconic scenes were at the discretion of the actors in those scenes. One wonders how much personality and complexity you can really get without the skills and idiosyncrasies of everybody in front of and behind the cameras on a real movie set.
My point being there's a lot more complexity in not producing slop than it seems.
This is not about jobs taken away by AI. There are not that many jobs for artists to begin with. And OP was not talking about a job.
> Your mind is your limit. AI is a tool.
Then the companies should start talking about them the same way as they talk about tools. Because when they are pushing for artists replacement by AI, they are not talking about tools. They are trying to make AI into a person while very intentionally devaluing things people actually like.
> a creative person with a vision that would usually required $1 million budget, could create such a video using AI by being very specific in what they require which would not be a " grey goo of the average of every concept "
How many $1 million budget music videos you look at? The sold vision of AI is to not be the tool you are talking about here. Yes, there is an alternative reality where these companies tried to make tools for artists, but it is not a reality we live in.
You're kinda right but it's exactly the ease of generation and the lack of time and money spent which makes people value AI output less.
A fake Gauguin painting and a real one can be almost indistinguishable to the human eye. But only one is worth the big bucks. Everyone scoffs at the other (once told which is real and which is fake). Something similar might happen to AI where the requirement to disclose it becomes a signal that the creator has cheapened out
It's much simpler than that.
If you can't afford a video then don't make one. A slop video for $100 will devalue your entire brand. People will question your music.
There's a lot more value in just cutting some live performance videos together cheaply.
Have you ever experienced real artistic process? Because each and every comment from -presumedly- tech people that follow along these lines above is inevitably proof that the author does not grok creative processes at all, and they assume it’s just another algorithmic endeavor, or a collation of serial inputs. This mentality is awful.
> eg. "scene 32, same 2 characters from the previous scene, now dressed in the garb of Egyption middle kingdom high priests, though with cat faces, dancing on the back of an elephant that is running fast with blurred feet on the surface of a river with licks of water that burst from the water in time with the music that I gave you before, length of song for this clip 2:21 to 2:31"
No need to even be so detailed: "Make this an ancient egypt theme" would probably work.
Art isn't just the screenplay, or a prompt; it's the clash between reality and the intent (whether a location or practical set constraints), the individual skill of everyone involved, costume and prop department. And it may change during production. And effort. If it's easy, it's easily reproducible and not worth that much. And novelty, that's something current models aren't capable of. That's why Jarimoquai's Virtual Insanity video became popular. That's why practical effects are more impressive than CGI, even if they're jankier and hide behind clever camerawork.