you don't think one of the world's biggest media platforms disseminating CSAM is causing meaningful harm to society?
First let's not use an unqualified label of "CSAM" when talking about generated images.
But if a thousand people see some ad then the amount of damage is not much compared to their overall business. I'd go for a healthy penalty on top, and adding in more transparency to make sure they don't hide the real extent of the problem, but it's still probably small to them.
Getting Facebook to put in a reasonable amount of blocking effort is good. But it wouldn't fully fix the problem.
Yes it's meaningful, and the fine amount should reflect that. But hypothetically, if it's (just throwing a random number out there) 1 image in 50 billion, and Facebook gets more benefit from the 50 billion good images than society loses from the 1 bad one, and society recovers its loss from Facebook via a fine, but the fine isn't big enough to make them change their behavior, how exactly is that a problem?