do not fall for cloudflare marketing.
they have one of the worst bot detection in the industry. but because everyone uses them, their huge false positive numbers won't show up anywhere.
There's a winner takes all (monopoly) dynamic, if everyone uses your product, you can share the ip banlists between customers.
Cloudflare is also great at playing both sides, and they're trying pretty hard to push for pay-to-crawl because they'll probably get a 30% cut along the way.