Only if "pure marketing juice" means "plainly telling people about a straightforward feature they're adding to one of their products." Which like, okay, that is what marketing is, but are you suggesting they don't tell people?

Wait, they added this feature that was only on pro models to the non pro ones, seems reasonable to mention?

The Pros don't fit my ears even with the smallest ear tips. I definitely welcome bringing that feature to the regular model.

The swipe controls are terrible on my Pro 2s and make me miss physical buttons like on my ancient Jabra 65t. It's easier to reach into a pocket and push the volume buttons on my phone without unlocking or looking at it.

They brought a Pro feature to the base model and dropped the price. I don't want Pros because I prefer hard plastic tips.

They're not doing anything deceptive or clever.

Cheaper than last gen too.

Actually in the event they presented it exactly like that.

why not? lets not talk about it, people like this gonna say we are highlighting a new feature on a non-pro model

Uh they're literally just saying they brought it down from the Pro to the regular line. I don't know why you're reading too much into it.

My freebud 5's do that now.

"For users who want even more"

> … apple selling volume up and down as it were some fantastical feature and not have been present in air pods pro since god nows when.

I’ve been having to throw away my earphones and getting new ones whenever I needed a new volume setting. Going up and down in the same device is truly a game changer.

/s

Come on, it's their best AirPod yet!

Translation: “We took a pro thing and put it on the non-pros. Money please.”

The marketing kool-aid must flow. Many other earbuds have swipe volume, but because they aren't open-ear Apple gets to claim this amazing breakthrough.

Of all the marketing to complain about, this seems super tame. Wait until you see "gluten-free tortilla chips" at the supermarket. :D