alt Hacker NewsThe AVP I thought looked like amazing hardware. It was just bizarre they didn't also go all in on making it useable for gaming.
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Seriously, this (and pron) is the only use case that will appeal to the mass market for a single user, un-shareable, stupid looking, immersive thing like this.
For nice hardware with hardly any content, not making huge strides to get existing VR content on it was a terrible strategy. And Apple can afford to just buy one of the bigger players to get content too.
Apple never goes all in for gaming. They are more than happy to base most of its software revrnue on Skinner boxes, but otherwise it feels like it wants little to do with games.
Every 4-5 years they need something to show off their tech and they begrudgingly look to gaming studios to provide some demos for them. They get the demos, get some hype, then put it straight back into the box. Devs move on because they know their audience isn't there anyway. Rinse and repeat. This last time was to help show off their unified architecture with AAA games running on an IPad.
I think the lack of a AppleVision non-pro that was just some really good screens and a battery, hooked up to your iPhone/MBA/MBP for use as an immersive display was a miss. I tried the AVP but realized I didn't want/need to strap a Macbook to my face: I have a computing device, I just wanted the display.
Scrap the passthrough cameras, the LCD eyes, and all that complexity.
They failed to come up with a strong selling point. Health is the big seller for Apple Watch. But AVP, at its price point, needs something better than "well you can watch movies on a big screen or work in a café while looking silly".