If you have $20 to spend avoiding ads, you have $30 to spend on cool products so the advertiser is willing to spend up to $24 to make you not block ads about a $30 product you'll buy (that costs $5 to make)
That does not make sense at all. Why would you care about people who want to avoid ads? The real data shows very little people actually do that. How much you spend on adblocker is irrelevant to your profile for a business. They will get you some other way if you ad block on digital.
> If you have $20 to spend avoiding ads, you have $30 to spend on cool products
Yes, but if you are so against ads that you spend $20 to not see ads (I am definitely in this group) and then see an ad for a "cool product" anyway, then that product is no longer cool. Any time something like this happens, I legitimately develop a grudge against that company and their products.
I might have bought that product before seeing the ad, but there is no chance of that after seeing the ad.