I can't recall software being conspicuous consumption until the advent of the AI token. Maybe the first "I am rich" app in the app store for $999.
> I can't recall software being conspicuous consumption
Hardware for sure. Big statement giving the entire company macs vs pc. Apple spelled it out in those ads.
Pretty sure Joel Spolsky said “we purchase the best machines money can buy for our developers” like 20 years ago. So it’s hardly a new concept.