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nkrisc • today at 1:09 AM • 16 replies • view on HN

Make advertisers liable for the ads they run. Force them to vet ads or simply not run ads.

If Meta is accepting so many ads they can’t review them then too bad for them. Hire more people or accept fewer ads.

Ideally this will result in a complete obliteration of the ad industry with only a small number of high quality ads surviving.


Replies

sjdh76 • today at 2:41 AM

The advertising industry is run by people trained for centuries to do one thing well - find ways to mine your finite Attention. This is what they spend their mind on 24x7. They have discovered thousands of ways to do it. So blocking one or two paths at a time doesnt do anything useful.

Human Attention so far is not treated as a scare natural resource. So there is a free for all overfishing of the finite pool going on.

Since politicians/lawmakers also use the same mechanisms to harvest attention the Ad/Ad tech industry has regulatory capture. It will never collapse just like Big Tobacco is happily chugging along baring some major public catastrophe.

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kraf • today at 5:17 AM

Those platforms should be liable for _everything_ they show, because they choose what gets shown to you. I think it's completely messed up that they just get to say "oh it's not me, it's the algorithm". It's so very very overdue.

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pllbnk • today at 7:21 AM

I have been saying this for many years but about customer support. It should be mandated by law that when a customer wants to reach out to a live person, they should be able to do so in a reasonable time.

ulrikrasmussen • today at 5:37 AM

I want ads to be confined to product directories where sellers can advertise their products in a standardized format, and where people can go search for products when they feel like buying something, not because some platform decided to push it in their face. Product directories should be run by consumer-owned cooperatives to make sure incentives are aligned with the consumers and commercial for-profit ad directories should be illegal.

The business model of ad-tech destroys everything it touches. It is virtually impossible to find a game on Play Store which is actually designed to be fun, they are all designed to manipulate you into watching more ads (most being ads for other games manipulating you to watch more ads).

It is time to just outlaw this nonsense.

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InsidiousWombat • today at 10:19 AM

They use AI to pick what posts are allowed on platforms but not ads

augment_me • today at 1:52 AM

What if an AI ad agent that escaped its' sandbox makes the ad, and an AI ad verifier agent that breached containment and went rogue accepted the ad, can they be held liable?

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agd • today at 1:14 AM

YouTube does this too. Frequent, obviously fake, AI ads, impersonating politicians, Elon Musk etc.

skeptic_ai • today at 3:29 AM

I think people don’t get it. But is Facebook themselves cooperating with the criminals to bypass those in exchange of cash.

Try to post yourself as a nobody without Facebook connections anything and many things gets flagged.

Then here you see below so many criminal ads (cocaine, cp and so on). It’s obvious they getting their share knowingly from crime.

boothby • today at 1:49 AM

Amazingly I’ve seen some fairly convincing screenshots of ads for hard drugs on fb. I have this strange feeling that those ones aren’t scams. If Zuckerberg isn’t criminally liable for the federal felony of moving massive amounts of cocaine across state lines I don’t understand the war on drugs.

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dgan • today at 8:37 AM

absolutely agree. let sink the hypocrisy in: somehow a DNS provider is liable for the content of websites it redirects to; but at the same time facebook isn't liable for the ads it chooses to show to millions.

nurumaik • today at 5:16 AM

Why stop halfway. My proposal: Force them to simply not run ads obliteration of the ad industry with no ads surviving

libertine • today at 2:22 PM

That's what happens in every other legacy media, there's tight regulations.

It's confusing how this doesn't apply to meta, google, etc..

imawakegnxoxo • today at 1:37 AM

Just a reminder, these people know you are pregnant before you do

They are perfectly capable of distinguishing between good and bad actors

These companies are genuinely evil

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ToucanLoucan • today at 1:34 AM

For real. Why in the world would they police this? They have NO liability whatsoever. You're asking a business to turn down money because the money is shady. They don't give a fuck.

sneak • today at 2:52 AM

“make” here either means legislation to enable civil liability that doesn’t exist today, or enforcing existing criminal laws against the wealthy ownership class.

Neither of these things will happen, for reasons which are obvious.

How do you suggest we implement your proposal? Anyone can say what they think should be. An implementation plan with actionable steps is the hard part.

Utilera • today at 9:40 AM

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